While most event planners are adept at planning events that appeal to the senses of sight and sound, often overlooked is the power of scent. And while food and beverage offerings can naturally add scent to an event, collaborating with an experienced aroma specialist can help to ensure the right blends are chosen, and placed strategically throughout the venue to enhance the overall ambiance and create a memorable experience for attendees.

Fragrances can evoke emotions and memories, Geurbeleving in evenementen them an effective tool for storytelling, while providing a unique way to engage attendees on a deeper level. By connecting a signature scent to an event or brand, guests will associate that specific smell with the experience. For example, if an event’s signature scent is coconut, pineapple, and ocean breeze, attendees will be transported to a tropical paradise.

Scent Experience and Guest Experience: Enhancing Stays

Scents can be used to reinforce brand messages and to amplify or complement the sounds of an event. They can also be used to encourage attendees to participate in an activity by offering a unique fragrance associated with that event. For example, an event might offer a perfume workshop where attendees can blend their own signature scent to take home as a souvenir.

In addition to sensory experiences, scent can be used as a way to add another layer of interpretation for artworks or unique exhibits. For example, museum visitors can use scents to conjure up memories or emotions associated with historical artifacts. And, if you have a coat room at an event, using pleasant scents in the space can provide a more positive first impression for guests when they leave their coats for the day.