How to Check Your Domain’s Reputation

check your domain’s reputation plays a significant role in email deliverability. A strong domain reputation signals to inbox providers that emails sent from your domain are valuable and should be placed in the inbox. A weak domain reputation, on the other hand, may lead to your messages ending up in the spam folder or not being delivered at all. This article will show you how to check your domain’s reputation and some tools that can help you improve it.

Mastering Domain Reputation: A Comprehensive Guide

Each major ISP has its own reputation system that is based on the way it scans and processes email. In other words, your reputation at Gmail is different from the one at Yahoo! or Microsoft Mail. That is why it is important to regularly check your domain’s reputation at the receivers you send to.

There are several free tools that can help you with this. For example, MxToolBox can tell you your domain’s reputation at Gmail and a few other major inbox providers. Another great tool is Google Postmaster Tools, which can give you a good overall picture of your domain’s reputation.

It is also important to monitor your domain’s reputation when you start sending email campaigns. This will allow you to spot any issues early and prevent your email campaigns from getting blacklisted or having a low sender score. This is especially true when you start with a new domain, as ISPs will be unfamiliar with it and might think of it as a potential source of spammy emails.